Mya is a Gen Z artist, but if you tell her so, she will most certainly deny it. Averse to any type of label, she uses her sensitivity to connect with the sensitivity of the people. And make each idea unique, powerful, impossible to ignore. She recognizes the value of an impressionist, but is much more into holograms, digital art and K-pop. Mya has the power to touch people’s hearts and souls, and the White Tigress recognizes this.
Saisei loves things. A true renaissance man with variated passions, he is the care-about-details kind of guy. He knows how nicely crafted and wonderfully executed an idea should be to make people give a shit. That's why he goes around with his camera and his Field Notes notebook, always ready to register some insights and develop ideas that won’t just solve the brief, but leave their mark on Culture.
Akiba is the most introverted Warrior in the gang, but by no means the least powerful. In recent years, they have been making brands from all segments stand out with interactive, immersive ideas that go beyond the obvious. Specialist in dismantling prejudices, they speak to all genders, profiles, ages and social clusters with the same ease. They are an eSports champion and are always escorted by their robot B4.
Zod is the mix of “funk carioca” and the bas-fond of Gangnam or Shinjuku. A talented music producer, he may not be the strongest Warrior, but he is always ready with his gear to support his peers. Zod knows how to excite the White Tigress like few others. When he’s in the house, music is no longer the last voice to be heard in the production meeting. Instead, it takes the lead, as he masters all the shortcuts to connect with Culture.
Yong grew up among boys, climbing trees, playing in the streets, getting hurt. Today, she practices all types of sports, especially an electrifying mix of roller derby and hockey. She uses this ability to connect brands with Culture. As technical as she is intuitive, she tackles the right angle of the brief every time he enters the pitch. Yong is a fighter, willing to risk everything for the White Tigress. Her scars say so!
Jira was born surrounded by Japanese movies, series and animes. They like to invent and reinvent the world. Accelerate changes. Facilitate relationships. Between people and things. Brands and people. People and people. Things and things. It doesn’t matter. Always on the hunt for the next big change that will open up gigabytes of opportunities for visionaries. High-speed connection with Culture guaranteed, or your money back.
Devourer of trends, wizard of behaviors, creator of patterns. Experimentation is Mahō’s natural habitat. With one eye in the classics, and the other in the avant-garde, he attracts attention, generates buzz, makes an impact. Connecting with Culture in an indelible way. Fashion may pass, but attitude remains. Authentic and obstinate, Mahō gives everything to each idea, always aiming for people's minds and hearts.
She is the origin and the aim of everything. Of what we build. What we leave for the next generations. And people will remember, even 20 years from now. Many try to get her attention, or play the fool out of her. That’s why she has her Warriors. Paying attention to each and every idea that works well on Keynote, rocks the press release, but when it hits the streets it simply doesn’t please, doesn’t take off, doesn’t work. We looked into Asian traditions and found in the figure of the White Tigress ‐ wisdom, strength, fertility ‐ a way to build our own tradition. We call it the Culture Game. Decipher it, or it will devour you.