THIS IS OUR SPORT

ASIA's first work for ENGIE talks about the energy transition in Brazil

The energy that transforms human beings through sport helps transform the world with ENGIE. It's with that insight around the forces of nature (water, wind, sun) that the French energy giant inaugurates its institutional communication platform in Brazil, in a campaign created by ASIA.
“Since 2019, we have been present in the world of tennis through the sponsorship and decarbonization of Rio Open. This year, we increased our presence in this sport and, following up this campaign, we intend to expand the presence of the brand to other sports”, says Leandro Provedel, corporate communications manager at Engie Brasil.
Directed by André Ferezini, produced by Genco, with post-production by Massai and audio by Sonido, the film “presents the energy transition in an engaging way, connecting the energy of nature with that of practitioners of sports such as surf, sail, tennis and kite surf”, points out Vico Benevides, CCO and Founder of ASIA.