0RA 03 100% ELECTRIFYING
DESPITE THE SILENCE OF THE ELECTRIC CAR, A CAMPAIGN THAT MADE NOISE IN DESIGN.
Following the success of the Haval H6, GWM announced the start of sales for the ORA 03. A 100% electric car that breathes design and technology.
To boost this launch, we drew inspiration from the work of Taiwanese artist Damon Hsieh to create impactful visuals that resonate with all the car's attributes. The art direction works with color refraction and gradients, always starting from vibrant tones, which naturally connect with the car's design and its different "skins."
There's no better technical term to define it than "wow".
Goodbye, vrummmm. Hello, shhhhhhhhh.
If you can hear a sound,it is probably your heart beat.
Silence motor to balance out a design that screams.
Looking at it you can't tell if it came out from a production line or a fashion catwalk.