ASIA BEDSIDE BRAND BOOK
A GUIDE TO REMIND YOU EVERY NIGHT WHY WE WAKE UP EVERY DAY.
Every brand needs a brand book. But before that, every company needs values, attitudes, a unique way of thinking. In other words, a culture.
And it's to start creating yours that Asia presents its "Bedside Brand Book" to the market. In reality, it's a small box with cards ranging from the agency's "phygital" manifesto to a call to arms aimed at all the fierce individuals of the interplanetary craft.
The idea is to attract potential new clients and talents from areas like design, gaming, fashion, and technology.
The "book," created even before the agency opened its doors, also received a two-minute animated version with a soundtrack by Antfood.
In it, the "Asian" team defines themselves as "Hunters of WOW" and "Ideas with Swagger," as well as "Thinking about the Future since 2659."
