GWM HELLO, TOMORROW
THE FIRST CAMPAIGN OF THE GLOBAL GIANT GWM IN BRAZIL. TO THE SOUND OF A CLASSIC RECREATED BY ALOK AND APPROVED BY SIR PAUL MCCARTNEY.
The date was November 2022 and all Brazil didn't need was another automaker. But instead a brand that would change the relationship between cars and people.
Or rather, an Autotech that would translate the real meaning of living tomorrow, now.
It was with this mindset that the global giant GWM entered the Brazilian market with ambitious plans to launch 10 models and invest 10 billion reais in just 2 years. To kickstart all of this, we launched the brand's first campaign right at the turn of 2022 to 2023. To the tune of the Beatles' classic "Hello, Goodbye," reimagined by Alok, the film says goodbye to the past and welcomes a new era of mobility.
The campaign also marks the beginning of the brand's partnership with the DJ who, much more than influencing, will be present in key moments of GWM's history.
"In the creation, I considered the positivity that the duality of the lyrics brings: 'you say stop, I say go!'. I wanted to imprint something danceable that sounded simple, with a complexity that gradually reveals itself. I believe this motto fits with GWM's campaign: a nod to the future from the present, a 'Hello' to what's coming," explains Alok.
This mega-production was directed by the duo Jungle, from the production companies Untitled (film) and Antfood (sound), with post-production by Dopo and Space Gorilla.
Goodbye, routine. Hello, change.
Goodbye, haters. Hello, lovers.
Goodbye, negativity. Hello, optimism.
Goodbye, boredom. Hello, new experiences.
Goodbye, same old cars. Hello, AutoTech.
Goodbye, evolution. Hello, revolution.
Welcome to tomorrow, today.
With a car brand unlike anything you've ever seen.
GWM. Hello, tomorrow.
