GWM The Voice Electriefied

THE MERCHANDISING THAT MADE ALL THE JUDGES TURN THEIR CHAIRS.

ORA 03 is the 100% electric car with a 171 hp engine that doesn't pollute the air or the ears. To launch it with great style, we promoted a meeting of the car of tomorrow with the voices of the future in a complete branded content strategy in partnership with Globo.

The ORA 03 was the first car to take the stage of the biggest musical reality show in the country: The Voice Brazil.

And best of all, the season champion Ivan Barreto took home an ORA 03 Skin and even won a song produced by DJ Alok.