GWM & ALOK

Despite the silence of the electric engine, GWM arrived in Brazil making a lot of noise, and one of the reasons for that is the choice of the Brand Partner: no one less than ALOK. Not only he created the new rendition of “Hello, Goodbye” by the Beatles that launched GWM in Brazil, the artist and digital influencer has also starred the Haval H6 “Tomorrow Is Here” campaign. According to Rafael Genu, ECD of Asia, agency and client went looking for “someone who envisions tomorrow, unites culture and technology and represents a new generation of connected people”.