SENNA BRANDS SEEK YOUR TRUTH
THE "S" DOESN'T JUST REPRESENT SENNA. IT ALSO REPRESENTS THE DIVERSITY OF PEOPLE SEEKING THEIR TRUTH.
Ayrton Senna empowers Brazilians long before the word "empower" became trendy. 30 years after his death in Imola, Senna Brands' challenge is still to connect with new generations.
The campaign "Seek Your Truth" tells real stories of 7 individuals who found meaning in their truth through a dream, a vocation, a challenge. And the production work goes further: the narration is done with Ayrton Senna's voice generated by Artificial Intelligence.
Within you, there's a force
That pushes you forward
That lifts you high
And opens a horizon
That's only yours
This force
Some call it a dream
Instinct, talent, vocation
Butterflies in the stomach
We call it TRUTH
Your place in the world
That makes the world a better place
This very human force
It doesn't matter what you call it
But how you seek it
And get inspired to be, every day
The best version of yourself